Edmentum Acquires Educationcity Ltd

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Fri, 06/11/2010
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Acquisition expands Edmentum into core classroom and individualized instruction and provides entry into global education market


Naperville, IL – June 10, 2010 – Edmentum, a leading subscription-based online education company whose core product, Study Island, provides standards-based instruction, practice, assessments and productivity tools to improve the performance of educators and students, today announced that it has acquired privately-held U.K. based Educationcity Ltd, a leading developer and publisher of online K-12 educational content.

Matt Drakard and Simon Booley, co-founders of EducationCity.com, stated, “We are very excited to be joining forces with Archipelago Learning. The combination of EducationCity.com’s core academic content and learning activities with Study Island makes for a compelling, comprehensive instructional program for pre-school through middle school teachers and students. EducationCity.com and Study Island work in tandem to introduce, extend, enrich, remediate, and reinforce the learning process through proven, research-based content that ensures that every learner can be successful in mastering the most rigorous standards of learning.”

Tim McEwen, Edmentum’s chief executive officer, stated, “We are delighted to be acquiring a company with a highly complementary product that fits perfectly with our strategy of delivering high-impact low cost content-rich online tools to improve student learning. Similar to Study Island, EducationCity.com maps to standards, combines rigorous content and interactive animations, fun games, and motivational rewards to drive academic success in a fun and engagement manner. Unlike Study Island, EducationCity.com core classroom and individualized instruction is geared toward the initial teaching phases of academic content. EducationCity.com helps students learn basic skills and concepts while Study Island helps assess, reinforce and master this knowledge.  When used in conjunction with one another, EducationCity.com and Study Island provide a powerful comprehensive teaching and reinforcement solution to maximizing student learning and teacher performance.”

McEwen continued, “EducationCity.com’s strong penetration in the UK with 8,200 current schools and its ability to expand to other English speaking countries provides a global platform for Archipelago Learning to begin expanding internationally. In the U.S., EducationCity.com has grown to over 4,800 schools in less than three years and has the opportunity for significant growth as we expand the number of schools and sell new products to existing schools.  By combining EducationCity.com products with Study Island’s, we will have two of the leading K-12 online education products in the US market; thereby strengthening our product offering and bolstering our positioning within our core K-12 online education market.”

Headquartered in Rutland, UK, with a U.S. office in Naperville, IL, EducationCity.com employs approximately 105 professional staff serving K-12 customers located throughout the UK and U.S. With 13,000 school customers today, EducationCity.com increases Edmentums’s penetration and commitment to the global K-12 market.  Moreover, the increased scale from combined operations provides the potential for both businesses to realize longer-term incremental revenue growth and infrastructure cost benefits.

EducationCity.com is planned to be a stand-alone business unit of Edmentum.  Its headquarters will remain in Rutland, U.K. and Naperville, IL. Company founders Matthew Drakard and Simon Booley will continue to lead EducationCity.com and report to Edmentum’s CEO, Tim McEwen.

About EducationCity.com
EducationCity.com is a leading developer and publisher of educational content with offices in Naperville, USA and Rutland, UK. The company employs over 100 people comprising talented artists, programmers, producers, trainers and school support teams, and has a  large network of specialized education advisors (Educationalists) spanning both continents. The company continues to invest in both its online services and delivery capabilities.  This includes providing additional features and functionality, new products and expanding server capacity in secure, enterprise level London and Dallas data centers to ensure customers continue to enjoy faultless service. For more information, please visit www.educationcity.com.

About Edmentum
Edmentum is a leading subscription-based online education company that provides standards-based instruction, practice, assessments and productivity tools that improve the performance of educators and students via proprietary web-based platforms. Study Island, the core product line, helps students in kindergarten through 12th grade master grade-level academic standards in a fun and engaging manner. Study Island products are utilized by over 10 million students in approximately 21,800 schools in all 50 states, Washington D.C. and Canada. For more information, please visit www.edmentum.com.

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